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Methodology

WHO PARTICIPATES ?

Which products can compete?

Open to all FMCG & Mass market products/services;

Must be new, innovative in one or more area: design, function, packaging, … as defined in consumer’s language;

To be eligible for entry, your product must have been between launch on the market between the 01/01/2019 and 01/01/2021

METHODOLOGY

Transparency and methodological rigor, in line with specific characteristics of product innovations.
1 -Product submission
Open to all FMCG & Mass market products/services; Must be new, innovative in one or more area: design, function, packaging, … as defined in consumer’s language; To be eligible for entry, your product must have been between launch on the market between the 01/01/2019 and 01/01/2021.
2 – Application
The brand completes its application form on www.poyisrael.com and accepts our terms & conditions.
3 – Expert Committee
An Expert Committee will confirm the acceptance of the product to the Contest.
4 – Consumer Research by Nielsen
We make a survey on a total of 5.000 consumers in Israel. The survey is conducted by an independent research company (Nielsen), taking into account the specifity of each category and guarantees a minimum of 300 category users or potential users, representative of the Israeli Market. The product is in competition within its category - with minimum 2 competing products and a maximum of 6 - with a minimum % representation of the category.
5 – Product Testing
A real-life product testing is carried out through a mobile application and the satisfaction rating is integrated into the Nielsen study.
6 – Announcement of the results to all the participating products
About Nielsen

Nielsen is a global, independent research and data company for fast-moving consumer goods, consumer behaviour, and media. With a presence in more than 100 countries and services covering more than 90% of the globe’s GDP and population, Nielsen provides clients with data about what consumers watch (programming, advertising) and what they buy (categories, brands, products) on a global and local basis and how those choices intersect.

For more than 90 years, Nielsen analysis is built on scientific rigor and innovation, and is constantly developing new methods to respond to the next move of the market.

For more information:
www.nielsen.com.

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